In a historic move that sent shockwaves through the NBA, longtime Los Angeles Lakers owner Jeanie Buss has sold the franchise for a jaw-dropping \$10 billion valuation. The sale marks the end of a powerful legacy helmed by the Buss family for over four decades. The new ownership group, led by tech mogul Carter Royce, now takes the reins of one of the most iconic sports franchises in the world—bringing with them promises of innovation, bold leadership, and championship ambitions.
Amid the headlines, all eyes turned to the Lakers’ newest superstar, Luka Dončić. Recently acquired in a massive trade, Dončić is expected to be the future face of the Lakers alongside veteran legend LeBron James. Known for his leadership and basketball IQ, Dončić didn’t hold back in offering a powerful message directed at the new Lakers ownership.
“This franchise has been built on the backs of legends—Magic, Kobe, Shaq, LeBron. Now, we carry that torch,” Dončić said in a statement shared across his social media platforms. “To the new ownership: I’m here to win. Lakers fans demand excellence, and I’m ready to give them everything I’ve got. Let’s bring banners back to L.A.”
Dončić’s words reflect not only his competitive spirit but also the high expectations surrounding this next chapter for the Lakers. The young Slovenian phenom has been one of the league’s brightest stars, and his move to Los Angeles represents a seismic shift in the NBA landscape.
Sources within the organization say Royce personally reached out to both LeBron James and Luka Dončić following the purchase to reaffirm his commitment to winning and maintaining the Lakers’ storied legacy. Royce is rumored to be investing heavily in analytics, coaching, player wellness, and facility upgrades, with a vision that blends modern sports science with the team’s rich heritage.
The Lakers are also expected to make aggressive moves in the offseason. With LeBron potentially nearing retirement and Dončić entering his prime, the timing is crucial. Royce reportedly stated in his introductory press conference, “We didn’t buy this team just to own it—we bought it to win. Championships are the standard in L.A.”
Fans, while shocked by the departure of Jeanie Buss, have welcomed Dončić’s leadership and message of unity and ambition. Many see him as the ideal superstar to guide the Lakers into a new era, capable of continuing the championship tradition while adapting to the evolving nature of the NBA.
As the dust settles on this historic transaction, one thing is clear: the Lakers are entering a transformative period. With Luka Dončić embracing his leadership role and a new owner determined to build a dynasty, the purple and gold are aiming for nothing short of greatness. The next chapter in Lakers history has begun—with championship aspirations burning brighter than ever.
