Netflix’s recent docuseries, American Murder: Gabby Petito, has sparked controversy by utilizing artificial intelligence (AI) to recreate Gabby Petito’s voice, narrating her journal entries and text messages. This innovative approach has elicited mixed reactions from viewers and critics.
The Use of AI in the Documentary
In the series’ first episode, a message appears stating that Petito’s “journal entries and text messages are brought to life in this series in her own voice, using voice recreation technology.” This technique aims to provide an intimate portrayal of Petito’s experiences and emotions.
Ethical Considerations and Family Consent
The decision to employ AI-generated narration has raised ethical questions regarding consent and the representation of the deceased. Directors Julia Willoughby Nason and Michael Gasparro addressed these concerns by confirming that they obtained permission from Petito’s family before proceeding with the AI voice recreation. Gasparro stated, “We reached out to the family to get their blessing, and then we worked diligently to represent it exactly how it was written.”
Viewer Reactions
Audience reactions to the AI-generated voice have been varied. Some viewers find the technology unsettling, feeling that it crosses a boundary in representing a deceased individual. Others appreciate the innovative approach, believing it offers a unique and personal insight into Petito’s life.
Broader Implications
This development highlights the growing intersection of technology and storytelling in documentary filmmaking. While AI offers new possibilities for narrative expression, it also necessitates careful consideration of ethical standards and the potential impact on audiences.
In summary, Netflix’s use of AI to recreate Gabby Petito’s voice in their docuseries has ignited a significant conversation about the ethical implications of such technology in media. As this practice becomes more prevalent, it will be essential to balance innovation with respect for individuals and their legacies.
