The Dallas Cowboys Cheerleaders have received a groundbreaking 400% pay raise, marking a major shift in how professional cheerleaders are compensated. The raise comes after years of criticism, advocacy, and growing awareness about the financial struggles many cheerleaders face, despite working for one of the richest franchises in sports.
Previously, Dallas Cowboys Cheerleaders were reportedly making as little as $15 an hour, with around $500 per game or appearance. Despite the demanding hours—often 30 to 40 hours a week—many cheerleaders had to work second jobs to support themselves. The low pay had been the subject of public debate for years, especially after former cheerleaders spoke out and a 2019 lawsuit resulted in only a modest increase.
The new raise, which multiplies their previous earnings by four, is being hailed as life-changing by current team members. Some veterans of the squad revealed the news during the second season of the Netflix docuseries America’s Sweethearts: Dallas Cowboys Cheerleaders. The series not only offered a behind-the-scenes look at the lives of the cheerleaders but also brought national attention to their low wages and the expectations placed upon them.
Cheerleaders like Jada McLean and Armani Latimer have emerged as leaders in the push for better treatment. They shared that the raise came after persistent internal efforts, including open discussions with team leadership and support from alumni. Their goal wasn’t just to improve conditions for themselves, but to set a new standard across the NFL.
While this raise marks significant progress, the cheerleaders still face challenges. They remain classified as part-time employees, which means they are not entitled to full benefits like health insurance. Many within the organization believe this classification should be reevaluated, given the professional demands and visibility of their role.
The raise has sparked hope that other NFL teams will follow suit. Cheerleaders in other cities have long faced similar struggles, often receiving little pay for performances, practices, and public appearances. With the Cowboys’ cheerleaders being among the most well-known and iconic in the league, their win may set the tone for broader change.
For now, the pay increase represents a huge victory for these performers, who dedicate countless hours to training, performing, and representing the franchise. It sends a clear message: their work has value, and they deserve to be fairly compensated for it. 
