In a memorable prelude to Super Bowl LIX in February 2025, retired NFL legend Tom Brady surprised his 15-year-old son, Benjamin, with an extravagant gift: a Jacob & Co. Billionaire Mini Ashoka watch valued at $3 million. This luxurious timepiece, encrusted with 100 carats of diamonds, is among only 18 pieces available worldwide.
The heartwarming moment was captured in a video diary Brady shared on YouTube. In the footage, Brady instructs Benjamin to close his eyes and extend his wrist. As he secures the opulent watch onto his son’s wrist, Benjamin, eyes still shut, remarks on its “shiny” feel. Upon opening his eyes, he exclaims, “Woah!” clearly astonished by the gift. A friend nearby adds, “Benny’s iced out!” to which Brady nods, acknowledging, “That’s crazy!”
This gesture coincided with Brady’s debut as a commentator for Fox Sports during the Super Bowl, held at Caesars Superdome in New Orleans. While Benjamin joined his father for the event, Brady’s 17-year-old son, Jack, remained in New York. To include him in the celebration, Brady initiated a FaceTime call, ensuring Jack felt part of the special occasion.
Brady’s affinity for luxury timepieces was further evident as he showcased his own Jacob & Co. Caviar Tourbillon Yellow Sapphires watch, valued at $740,000, during pre-game activities and his commentary duties. This watch boasts 338 baguette- and rose-cut yellow sapphires, totaling nearly 49 carats, complemented by 338 brilliant-cut diamonds.
The lavish gift to Benjamin sparked varied reactions. Fans and media outlets debated the appropriateness of such an extravagant present for a teenager. Some praised Brady’s generosity and his desire to share his success with his children, while others questioned the message it might send about materialism and value.
Beyond the opulence, this event underscores the close bond Brady shares with his children. Balancing his high-profile career transitions, from NFL quarterback to sports commentator, Brady continues to prioritize meaningful moments with his family, creating lasting memories that transcend material gifts.
